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October 22, 2008

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I absolutely agree with the proposition that "far too many simply assume the high value of technical innovation in producing health, when the value of that innovation in producing health is an open question with legitimate grounds for challenge." There does indeed appear to be a slavish (i.e., uncritical) capitulation to new technologies in health care, commensurate with a lack of familiarity with the literature on the philosophy of technology or simply critical theories of (modern/high-) technology (e.g.: Albert Borgmann, Jacques Ellul, Andrew Feenberg, Alvin Goulner, Donna Haraway, Martin Heidegger, Don Ihde, Ivan Illich, Lewis Mumford, Arnold Pacey, David Rothenberg, and Langdon Winner). Interestingly, new technologies often seem exempt from the kinds of cost/benefit analyses so popular elsewhere in public policy and administrative settings.

Of course a critical theory of technology is not necessarily "technophobic" nor does belief in the significance of same make one a "luddite" (as someone reflexively opposed to technological change or progess; although this is not an accurate description of the Luddites themselves, as E.P. Thompson, among others, makes clear).

And is anyone aware of a decent study of the marketing strategies and techniques of the purveyors of these new medical technologies on par with that recently made of the pharmaceutical industry?

Patrick,

And is anyone aware of a decent study of the marketing strategies and techniques of the purveyors of these new medical technologies on par with that recently made of the pharmaceutical industry?

That's a good question, and I'm honestly not sure. I believe there is some literature on marketing strategies related to medical devices, but not sure about other types of technologies.

In addition to outright greed of and aggressive marketing by bio-technology companies the psychology of why we accept these technologies without critical review has to do with the immature hope that technology will "beat" not only all diseases but death itself.

If we as a young nation ever overcome our irrational and obsessional fear of death we will have taken a important step toward both individual and cultural maturity.

Dr Rick Lippin
Southampton,Pa

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